FLAT LAY & Product PHOTOGRAPHY Worcestershire
What is Flat Lay Photography?
Flat lay photography is a style of photography where items (such as food, stationery or other products) are arranged on a flat surface and photographed from above. The items are usually arranged in a creative and visually appealing way. The end photographs are used in various ways, such as in social media posts, websites, or marketing materials. Flat lay photography is particularly popular in the food industry, but can be used for almost any type of product or theme.
When creating a flat lay there is usually one item chosen as the central focus of the shot with others arranged to complement or contrast it. Props that are staged, as well as great light, are used to highlight a particular theme or atmosphere. I provide Flat Lay photography in Worcestershire, to businesses in different sectors, as it is a service that is becoming highly sought after in the world of product photography. Flat lays are used for small e-commerce business websites as well as larger company product launches.
I am a local Worcester and Kidderminster photographer, passionate about working with small businesses and helping them put forward a more polished and professional look online. If you’d like to book an enquiry call to discuss how flat lays can help your product based business, get in touch.
Benefits of Flat Lay Photography For Your Business
Flat Lay photography is used for many different companies whether they are product based or not. With the increase of influencers on Instagram and the like, showing aspect of peoples’ lives in a creative way has risen in popularity. Using flat lays in small business photography can attract your ideal customers attention due to the modern, minimalist feel to the images. You can tell a story about your life outside of work, or your business by including element that reflect you or your brand.
Using a plain background in your brand colours, keeps the images consistent. I use story telling elements to draw the viewers eye to the main point of focus. This could be a business card or product related to the company. Flat lay photography can be incredibly versatile, being used for as page headers and backgrounds for websites, in online shopping, product portfolios, or simply as a social media post to spark conversation.
Product Photography For Your Business
Flat Lay photographs are very popular in e-commerce and product photography, but they are not the only way to display your products to their best advantage. Using a lifestyle theme to your images helps your customers visualise your product in their lives, and in their home. Take a shower gel for example. Product photography shots of the shower gel in a bathroom will place the item in its recognised home. Having a hand squeezing the bottle with the product running out gives the viewer a more realistic connection to the product, over just pretty packaging. The product is to be used, and the client can imagine it in their own bathroom being used by them.
