3 EXPERT TIPS FOR CREATING LIFESTYLE CONTENT FOR YOUR PERSONAL BRAND
Lifestyle content is an important part of sharing behind the scenes of your personal brand. It gives your audience an up-close and personal view of what your days look like. This type of content is also what gives your personal brand that authentic edge – it’s what will convince more clients to hire and work with you over one of your competitors.
If you have been struggling to come up with content ideas or just need some general inspiration, these tips will help.
1. Showcase Your Daily Routine
If there is one thing that will give potential customers and collaborators a better idea of who you are, it’s documenting your daily routine. Showcase the rituals you invest your time in. Do you start your mornings with coffee and an inspirational blog? Or walk your dog?
Where do you spend time working and how do you increase your productivity? Are there specific products you swear by, personally and professionally? Which music and podcasts do you listen to? These are all questions that can help you create personalised lifestyle content for your brand.
YES! Even I have to have a brand shoot! (Photo credit John Cleary)
2. Update Your Personal Branding Images
Okay I’m biased, but visuals alone can make for some of the best lifestyle content. If you haven’t worked with a professional photographer in a while, this is the ideal time. Speak to a photographer about your branding story and why you do what you do. Together, you can create a set of images that tell a story on their own; images you can use as lifestyle content on your blog or social media.
Just make sure you are shooting in a lifestyle setting and using props that help tell your story. Keep in mind what you wear for the shoot: opt for clothing you would wear on a general workday, or in your relaxation time, but bear in mind you still want to come across as a professional, so ensure you retain a modicum of professionalism!
3. Turn To Your Favourites
When you need new ideas for lifestyle content that you can personalise, there is always the option of turning to your favourite influencers and entrepreneurs. There is endless inspiration available online, you just have to spend time searching for it. You can even turn away from the internet and browse through magazines that are relevant to what you do – you never know what you might find.
Once you have some new ideas for lifestyle content, place them in a content calendar. This way, you are posting and promoting content consistently, while also ensuring your content reflects your personal branding.
If you want more help and advice on how to formulate a content calendar, posting plan and strategy, book a place on my Content Creation Masterclass.